Tag Archives: Election 2016

How Donald Trump did it, Part 4: Alexander Nix and SCL pulls the trigger.

So, let’s review.

It’s pretty much a perfect storm.

PBS’ Frontline describes a dissatisfied population demographic, driven to vote in catalysts of political endeavour that end up devouring its own base in Congress, only to replace them with more ardent activists of their cause.

The idea of the Tea Party not being Far Right enough is compelling. The idea of the Freedom Caucus taking Congress is worth massive focus.

Evidence of Russian involvement through servers located at Trump Tower was only the beginning. And, it seems, not the most important aspect of the story.

Then comes Cambridge Analytica and Facebook.

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Using something as simple as benign as personality tests, ‘like’ emojis, and shares, they measured and influenced newsfeed prompts that apparently guided the direction of one of the most shocking elections in American history.

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For the record, Cambridge Analytica denies any use of Facebook to generate data.

According to Motherboard, Alexander Nix is quoted as saying that his company, Cambridge Analytica, was integral to Trump’s victory.

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That means that Cambridge Analytical was the Distracted Subversion engine. It’s company parent, SCL, is an enormous, global network.

I know what you’re thinking. Tinfoil hat time.

But no. This one’s real.

Some writers are saying it’s ridiculous. But even in their own articles, the experts they interview end up summarizing by saying “we just don’t know.”

Investigation of SCL’s website unveils some incredibly informative findings.

Click on this link. go ahead. I dare ya.

Go look. Dig.

Watch the intro graphic.

Scroll down to the bottom. Look at the logos.

Go into the rabbit hole. It’s shallow. Doesn’t take long to see the trails.

Click on  ‘Social ‘ from their homepage.

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Click on ‘Defence’.

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Look under ‘Elections’.

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See how many countries SCL has offices in. Campaigns they have engineered.

Military Campaigns.

Election outcomes.

Brexit.

Nato.

The UK Ministry of Defence.

The U.S. State Department.

Sandia.

Both Cambridge Analytica and SCL proudly display their service to, and the logos of, these and more organizations at the bottom of their page.

Offices all over the world.

I was hoping that SCL’s site was a fake. Some high-quality page built by an enthusiastic fictionalist.

But no. It’s real.

And there’s more.

Among Cambridge Analytica’s Board Members, according to the Motherboard story and other news outlets?

A man named Steve Bannon.

And he’s working to hire them for the Trump administration.

That a company like SCL exists should not be very surprising. Neither should the idea that an entire industry generates millions from collecting and working with Big Data.

But hiring a firm to manipulate the outcomes and perceptions of international electoral and military campaigns?

Then contract them for Washington’s new administration?

I believe that takes us to a whole new level of Distracted Subversion. One unseen in our history. An unprecedented ability to bend outcomes without our being aware.

Stop clicking ‘like’. Stop taking ‘personality quizzes’. Stop clicking angry emojis.

Start a blog and write about how you feel instead.

The one thing Big Data can not stand.  Conversations in person.

Phone calls.

Face to face meetings.

Start a blog and write about how you feel instead.

Stop telling SCL and Cambridge Analytica how you feel about things.

By their own admission, they are gathering your reaction data and using it to win wars, change your mind, build empires, and get people like Donald Trump elected.

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